DNOWS Header

Image Map

Wednesday, March 30, 2016

ROKA's R1 Goggles Win Red Dot Award

Courtesy of ROKA, winner of the Red Dot Award for Excellence in Product Design.

ROKA was founded by two former Stanford All-American swimmers who set out to make the fastest wetsuits on the planet.

After launching in 2013, ROKA's products are used by numerous world-class athletes including ITU World Champions, IRONMAN® Champions and Olympic medalists.

But their vision has now moved into vision with their R1 Google.

Rob Canales, CEO and co-founder of ROKA with Kurt Spenser, said, “ROKA has been on a mission for two years to rethink goggle design and optimize the mechanics of sighting to improve speed and reduce energy expenditure. The R1 Google's RAPIDSIGHT™ technology addresses those critical issues and delivers a distinct competitive advantage. Offering an expanded field of view, it helps lead swimmers sight buoys faster and with less effort, and it allows followers to stay ‘on the feet’ of leading swimmers more easily.”

Canales and Spenser's vision has led ROKA to receive its first Red Dot Award for Excellence in Product Design for its R1 Google - over 5,214 products from 57 nations.

Their innovations eventually led to RAPIDSIGHT, a technology that expands the field of vision so buoys and finishes can be sighted with less disruption to swim form and mechanics. The R1 Google also offers SPCTRM™, a lens tint collection optimized for environmental and light conditions. Its benefits cover the myriad conditions faced by open water swimmers and triathletes.

Light Vermilion: Great for low light; green backdrops; enhances orange and red buoys

Dark Vermilion Mirror: Great for transition light; green backdrops; enhances orange and red buoys

Light Amber: Great for low light / mist / fog / haze; enhances orange and red buoys

Dark Amber Mirror: Great for transition light and direct sun; enhances orange and red buoys

Light Grey: Great for transition light; urban backgrounds; natural color rendition

Dark Grey Mirror: Great for direct sun; urban backgrounds; natural color rendition

Clean Mirror: Great for morning light and indoor swimming; natural color rendition

Jade Mirror: Great for direct sun, enhances yellow and orange buoys

Cobalt: Great for ocean swims; enhances yellow and green buoys

Stormtrooper Mirror: Direct sun; natural colors; the same as the Dark Grey Mirror

Copyright © 2016 by World Open Water Swimming Association

No comments:

Post a Comment

Thank you very much for your interest in the world of open water swimming.

The Staff of the World Open Water Swimming Association

A Thank You Gift from WOWSA

WOWSA is celebrating the
1-Year Anniversary of the monthly Open Water Swimming Magazine
by giving you a free copy of the anniversary issue.

Open Water Swimming Magazine Anniversary Issue
File Size: 13MB


Download the file to your computer, and then right-click to extract the magazine which is inside the zip folder. The magazine is in PDF format.

CLICK HERE to download your free copy now.

Open Water Swimming Magazine

Open Water Swimming Magazine

The Open Water Swimming Magazine is the monthly magazine entirely focused on open water swimming heroes and heroines of every age, ability, and background. Published by the World Open Water Swimming Association, the Open Water Swimming Magazine is a free benefit to WOWSA members.

WOWSA Member Benefits include 12 issues of the Open Water Swimming Magazine, the annual 276-page Open Water Swimming Almanac, a free listing in Sponsor My Swim, outstanding product discounts from FINIS, an entry in Openwaterpedia and more...

The Other Shore

The Other Shore follows world record holder and legendary swimmer Diana Nyad as she comes out of a thirty-year retirement to re-attempt an elusive dream: swimming 103 miles non-stop from Cuba to Florida without the use of a shark cage. Her past and present collide in her obsession with a feat that nobody has ever accomplished. At the edge of The Devil’s Triangle, tropical storms, sharks, venomous jellyfish, and one of the strongest ocean currents in the world, all prove to be life-threatening realities. Timothy Wheeler’s documentary brings Diana Nyad’s extraordinary adventure to life as Diana sets out to prove that will and determination are all you need to make the unimaginable possible.

2014 Open Water Swimming Almanac

An Almanac for Open Water Swimming

An almanac is essentially a body of knowledge which is so complete that it enables people in different fields to make predictions about the future of their respective industries.

This, for example, was the purpose of the traditional farmers almanacs. It enabled farmers to determine as accurately as possible which crops to plant for the greatest harvests in a given year.

But the farmers almanac was just one example among many.
There are, of course, many different kinds of almanacs.

In fact, there is even one for open water swimming...

Preview the Open Water Swimming Almanac:

The trends are very clear.
The tide is rising for open water swimming.


Open Water Swimming Event Sanctioning

World Professional Marathon Swimming Federation

Open Water Race Calendar

Coaches Education Program