DNOWS Header

Image Map

SponsorMySwim.com | How This Works...

Friday, January 3, 2014

The Ubiquity Of The Great Lake Swim

Doug Stanley and his team at Ridgeline Entertainment are going to create a ubiquitous online presence on and with Facebook, SmackDab and traditional media (television, print, radio) surrounding Jamie Patrick's 90-mile (144.8 km) Great Lake Swim in August.

With more than 50 hours of programming planned of Patrick's 90-mile crossing of Lake Michigan - and countless hours before and after the swim - that we fear that FOMO (fear of missing out) may lead swimmers to be social notworking.

Especially if Patrick swims during the weekdays, swimmers will not only be constantly checking his website, Facebook messages, the non-stop webcast, news releases, media updates, expert commentary, tweets and video updates to see how he is doing, but they will also be second screening (reading social media comments about the swim they are watching) and chatterboxing (chatting online with other swimmers watching the same swim/broadcast).

When Stanley intertwines programming of other endurance athletes (e.g., ultra-marathon runners and extreme athletes doing unprecedented feats) into the Great Lake Swim broadcast, the interweaving networks of athletes, fans and friends will lead to a crescendo of digital hecktivity that may cause people at work and at school to pay continuous partial attention to Patrick's swim updates and its related online commentary. They will be constantly checking their mobile devices and responding to phone vibrations, beeps, texts, SMS and other weapons of mass distraction.

Within their office cubicles or at the school library, swimmers will be watching video clips and reading crew updates being fauxductive. They may even suffer from nomophobia if they are in a car, train or subway or slightly perturbed if they are in a meeting or conference during key parts of the swim.

They may check their phones in their beds, during their meals, while listening to a lecture or sitting in class. They will want to check for updates as they walk to and from the parking lot, and up and down the elevators at work, and on their way to the pool or shore. The social connectivity and communication potential of the Great Lake Swim will be ubiquitous come this August.

The Great Lake Swim from Jamie Patrick on Vimeo.

Copyright © 2014 by World Open Water Swimming Association

No comments:

Post a Comment

Thank you very much for your interest in the world of open water swimming.

The Staff of the World Open Water Swimming Association

Open Water Swimming Magazine


Open Water Swimming Magazine

The Open Water Swimming Magazine is the monthly magazine entirely focused on open water swimming heroes and heroines of every age, ability, and background. Published by the World Open Water Swimming Association, the Open Water Swimming Magazine is a free benefit to WOWSA members.

WOWSA Member Benefits include 12 issues of the Open Water Swimming Magazine, the annual 276-page Open Water Swimming Almanac, a free listing in Sponsor My Swim, outstanding product discounts from FINIS, an entry in Openwaterpedia and more...
LEARN MORE

The Other Shore


The Other Shore follows world record holder and legendary swimmer Diana Nyad as she comes out of a thirty-year retirement to re-attempt an elusive dream: swimming 103 miles non-stop from Cuba to Florida without the use of a shark cage. Her past and present collide in her obsession with a feat that nobody has ever accomplished. At the edge of The Devil’s Triangle, tropical storms, sharks, venomous jellyfish, and one of the strongest ocean currents in the world, all prove to be life-threatening realities. Timothy Wheeler’s documentary brings Diana Nyad’s extraordinary adventure to life as Diana sets out to prove that will and determination are all you need to make the unimaginable possible.
LEARN MORE...

2014 Open Water Swimming Almanac



An Almanac for Open Water Swimming

An almanac is essentially a body of knowledge which is so complete that it enables people in different fields to make predictions about the future of their respective industries.

This, for example, was the purpose of the traditional farmers almanacs. It enabled farmers to determine as accurately as possible which crops to plant for the greatest harvests in a given year.

But the farmers almanac was just one example among many.
There are, of course, many different kinds of almanacs.

In fact, there is even one for open water swimming...

Preview the Open Water Swimming Almanac:
https://www.worldopenwaterswimmingassociation.com/preview-open-water-swimming-almanac


The trends are very clear.
The tide is rising for open water swimming.

SponsorMySwim.com

Open Water Swimming Event Sanctioning

World Professional Marathon Swimming Federation

Open Water Race Calendar

Coaches Education Program