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Wednesday, April 10, 2013
Circumnavigations In American Supermarkets Are Healthy
The cyclist, open water swimmer, and triathlete from Colorado Springs, Colorado makes an interesting recommendation to swimmers, and a simple observation about American grocery stores.
The American nutritionist says that most of what an athlete needs can be found around the perimeter of an American supermarket.
So what is around the perimeter of an American supermarket - which is carefully designed with the goal of maximizing revenue and profits from as many consumers as possible?
Marketers and researchers of the American consumers in supermarkets have found that shorter trips to markets are generally oriented predominantly to the perimeter. Fresh food such as meat, fish, fruit, freshly baked bread, and vegetables, as well as the refrigerated cases with juice, milk and cheeses can be found around the perimeter where a simple circumnavigation can fill up a shopping basket with the essentials, without delving into the center of the aisles where the cookies, chips and carbo-laden packaged products predominate.
Those who track consumers have learned that American consumers generally do not weave up and down the aisles in a systematic up and down pattern (like swimmers doing circle pattern in a pool). Research of movement patterns using GPS moniters attached to shopping carts reveal that consumers travel in familiar patterns to their favorite aisles and areas of the store...like an open water swimmer in his favorite venue, picking the optimal course.
But even if a cereal, sauce or pasta is needed, the perimeter remains the favored course for most consumers. The GPS units on the shopping carts finds consumers going in and out of the aisles instead of walking down the entire aisle browsing.
Unless, of course, you are looking for ice cream, chocolate, or energy bars.
Copyright © 2013 by Open Water Swimming
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Open Water Swimming Magazine
Open Water Swimming MagazineThe Open Water Swimming Magazine is the monthly magazine entirely focused on open water swimming heroes and heroines of every age, ability, and background. Published by the World Open Water Swimming Association, the Open Water Swimming Magazine is a free benefit to WOWSA members.
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The Other Shore
The Other Shore follows world record holder and legendary swimmer Diana Nyad as she comes out of a thirty-year retirement to re-attempt an elusive dream: swimming 103 miles non-stop from Cuba to Florida without the use of a shark cage. Her past and present collide in her obsession with a feat that nobody has ever accomplished. At the edge of The Devil’s Triangle, tropical storms, sharks, venomous jellyfish, and one of the strongest ocean currents in the world, all prove to be life-threatening realities. Timothy Wheeler’s documentary brings Diana Nyad’s extraordinary adventure to life as Diana sets out to prove that will and determination are all you need to make the unimaginable possible.
2014 Open Water Swimming Almanac
An Almanac for Open Water SwimmingAn almanac is essentially a body of knowledge which is so complete that it enables people in different fields to make predictions about the future of their respective industries.
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The tide is rising for open water swimming.