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Monday, January 14, 2013

Demographic Trends In Open Water Swimming

By all accounts, open water swimming is expanding in unprecedented ways. The number of events, the number of participants, the number of locations, the number of races entered annually by each participant, the number of women, the amount of pro races, the number of televised swims, the number of associations and organizations, and the number of people over the age of 40 are all measures that the sport are increasing.

While observers have pointed to the sport's inclusion in the Olympics, the expanding awareness placed on fitness, and the increasing use of social media as reasons for the sport's popularity growth, there is another demographic reason.

Baby boomers are taking up the sport in growing numbers. Injured from running, going through rehabilitation, in a mid-life crisis, between jobs, post-divorce, or just looking for something more mellow than mud runs and extreme sports, the mid-lifers are flocking to the sport like pelicans to a school of fish.

And when the baby boom generation takes something under its wing, things change dramatically.

As defined by the United States Census Bureau, the baby boom generation includes people born between 1946 and 1964. This group includes 76 million individuals or 28% of the American population. In 2013, over 4 million Americans will turn 50 years old. As one example, the Half Century Club is bursting at the seams with marathon swimmers and others older than 50 who are participating in more and more ocean, lake and river swims. With the interest in swimming increasing in this demographic group, it is a natural result that the sport of open water swimming correspondingly increases in unprecedented percentages.

Compared to Generation Y or those born between 1977 and 1994 (76 million Americans also referred to as the Millennials), the Baby Boomers remain slightly larger. But in contrast to Baby Boomers, the Millennials are marketed to by USA Swimming, high school swimming, triathlons and myriad other sports and governing bodies. The attention paid to open water swimming by the younger generations is miniscule compared to the interest in open water swimmers shown by the Baby Boomers.

Many Baby Boomers are looking for a low-impact sport where participation and completion are the goals as opposed to placing and competition. Many have done running and a variety of other land-based sports where knee, hip and joint problems cut short careers. Open water swimming offers them a sport that simultaneously provides them with a sense of adventure and joint-friendly buoyancy as well as an effective means of overall aerobic conditioning while aiding their flexibility.

Years ago, we conducted a study of the member growth in USA Swimming, the governing body of competitive swimming in the United States. The membership has growth consistently from the 1970's to 2010, but over this generation, it has grown nearly at the rate of the overall population growth. In contrast, the growth of open water swimming is truly represented by a hockey stick with its trajectory skyward.

We foresee the Baby Boomers continuing to flock to the open water swimming market in the foreseeable future as more and more events in over 160 countries attract their attention and interest. And, as they enlist their families to join them in local and exotic shorelines, the community will engage the next generation as well.

Photo of the Midmar Mile in South Africa by Jackie Clausen.

Copyright © 2012 by World Open Water Swimming Association

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The Staff of the World Open Water Swimming Association

2014 Global Open Water Swimming Conference

Learn more...
Courtesy of WOWSA, Huntington Beach, California.

CLICK HERE TO REGISTER FOR THE CONFERENCE

The Global Open Water Swimming Conference is a conference on the sport of open water swimming, marathon swimming and swimming during triathlons and multi-sport endurance events.

The conference which has been attended by enthusiasts and luminaries from 6 continents, is devoted to providing information about the latest trends, race tactics, training techniques, equipment, psychological preparation, race organization and safety practices used in the sports of open water swimming, marathon swimming and triathlons.

The conference's mission is to provide opportunities to listen and meet many of the world's most foremost experts in open water swimming, and to meet and discuss the sport among swimmers, coaches, administrators, event organizers, sponsors, vendors, officials, escort pilots, and volunteers from kayakers to safety personnel.

Dozens of presentations at the 2014 Conference at the Mount Stuart House cover numerous aspects of the vast and growing world of open water swimming where attendees can learn and share the latest trends, race tactics, training modalities, swimming techniques, equipment, race organization, logistics, operations, and safety practices for open water swimming as a solo swimmer, competitive athlete, fitness swimmer, masters swimmer, triathlete, multi-sport athlete, administrator, race promoter, sponsor or referee.

The conference was first held in Long Beach, California as part of the 2010 USA Swimming National Open Water Swimming Championships. It has since been held on the Queen Mary in California, at Columbia University and the United Nations in New York City, and in Cork, Ireland. This year in September, it comes to another iconic location, the Mount Stuart House on the Isle of Bute in Scotland.

"The Global Open Water Swimming Conference was started due to the desire and need for athletes, coaches, referees, administrators, race directors, promoters and sponsors from around the world to share, collect and learn information about the growing sports of open water swimming, marathon swimming and triathlons," said founder Steven Munatones. "Other swimming conferences usually offering nothing on open water swimming or perhaps a speech or two, but we thought open water swimming deserves its own global conference. It is great that the community shares its information via the online social network, but there is nothing like meeting other open water swimming enthusiasts face-to-face and talking about the sport from morning to night."

Speakers at the conference include English Channel swimmers, ice swimmers, record holders, renowned coaches, world champions, professional marathon swimmers, renowned race directors, officials and administrators from the Africa, Americas, Asia, Europe and Oceania.

"Because the audience is passionate and educated about the sport and its finest practitioners, the Global Open Water Swimming Conference is also the location of the induction ceremonies for the International Marathon Swimming Hall of Fame and the annual WOWSA Awards that recognize the World Open Water Swimming Man of the Year, the World Open Water Swimming Woman of the Year, the World Open Water Swimming Performance of the Year, and the World Open Water Swimming Offering of the Year. Special Lifetime Achievement Awards are also occasionally presented to individuals who have made significant contributions to the sport over their career."

The 2014 Global Open Water Swimming Conference Programme

Wednesday, September 17th
Leave Glasgow to commence 2-day tour of Scotland [closest international airport is Glasgow]

Thursday, September 18th
Stay Mainland, North of Scotland

Friday, September 19th
14:00 - Swim Loch Lomond
17:00 - Head to Isle of Bute
19:30 - Scottish Banquet
21:30 - Dinner Dance

Saturday, September 20th
09:00 - Registration & Coffee
10:00 - Speeches
12:20 - Lunch and WOWSA Awards
13:40 – Speeches
15:40 - Round Table
19:00 - International Marathon Swimming Hall of Fame Dinner & Induction Ceremony

Sunday, September 21st
09:00 - Registration & Coffee
10:00 - Speeches
14:30 - Swim in St Ninian's Bay on the Isle of Bute

The luminaries of the open water swimming world who will be honored in Scotland will include:

* Sandra Bucha (U.S.A.), International Swimming Hall of Fame Honor Open Water Swimmer and International Marathon Swimming Hall of Fame Honour Swimmer
* Jon Erikson (U.S.A.), International Swimming Hall of Fame Honor Open Water Swimmer
* Claudio Plit (Argentina), International Swimming Hall of Fame Honor Open Water Swimmer
* Judith van Berkel-de Njis (Netherlands), International Swimming Hall of Fame Honor Open Water Swimmer
* David Yudovin (U.S.A.), International Swimming Hall of Fame Honor Open Water Swimmer
* Mercedes Gleitze (Great Britain), International Swimming Hall of Fame Honor Open Water Swimmer
* George Young (Canada), International Swimming Hall of Fame Honor Open Water Swimmer
* Dale Petranech (U.S.A.), International Swimming Hall of Fame Honor Open Water Contributor
* Melissa Cunningham (Australia), 2013 Irving Davids-Captain Roger Wheeler Memorial Award winner
* Vojislav Mijić (Serbia), International Marathon Swimming Hall of Fame Honour Swimmer
* James Anderson (U.S.A.), International Marathon Swimming Hall of Fame Honour Administrator
* Dr. Jane Katz (U.S.A.), International Marathon Swimming Hall of Fame Honour Administrator
* Indonesian Swimming Federation, , International Marathon Swimming Hall of Fame Honour Organisation
* Elizabeth Fry (U.S.A.), International Marathon Swimming Hall of Fame Honour Swimmer
* Pádraig Mallon (Ireland), the 2013 World Open Water Swimming Man of the Year
* Olga Kozydub (Russia), the 2013 World Open Water Swimming Woman of the Year
* Bering Strait Swim (international team), the 2013 World Open Water Swimming Performance of the Year
* International Ice Swimming Association (Ram Barkai, founder, South Africa), the 2013 World Open Water Swimming Offering of the Year

For additional articles on the 2014 Global Open Water Swimming Conference, visit:

* Olga Kozydub To Be Honored In Scotland
* Pádraig Mallon To Be Honored In Mount Stuart Castle
* Mount Stuart House, Splendid Setting For Swimming
* Colleen Blair To Kick-off Global Open Water Swimming Conference
* The Man Who Swims Better Than He Walks
* Joining In The Sea Goddess At The Hall Of Fame
* Mercedes Gleitze To Be Honored In Scotland
* The Incredible Career Of Merceded Gleitze
* Jon Erikson To Be Honoured In Florida
* The Incredible Career Of Mercedes Gleitze
* St Ninian's Bay To Host International Swim Conference

Copyright © 2014 by World Open Water Swimming Association

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Open Water Swimming Magazine

The Open Water Swimming Magazine is the monthly magazine entirely focused on open water swimming heroes and heroines of every age, ability, and background. Published by the World Open Water Swimming Association, the Open Water Swimming Magazine is a free benefit to WOWSA members.

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2014 Open Water Swimming Almanac



An Almanac for Open Water Swimming

An almanac is essentially a body of knowledge which is so complete that it enables people in different fields to make predictions about the future of their respective industries.

This, for example, was the purpose of the traditional farmers almanacs. It enabled farmers to determine as accurately as possible which crops to plant for the greatest harvests in a given year.

But the farmers almanac was just one example among many.
There are, of course, many different kinds of almanacs.

In fact, there is even one for open water swimming...

Preview the Open Water Swimming Almanac:
https://www.worldopenwaterswimmingassociation.com/preview-open-water-swimming-almanac


The trends are very clear.
The tide is rising for open water swimming.

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