DNOWS Header

Image Map

Monday, December 10, 2012

The Coconut Craze

"Coconut water is the fastest growing beverage category in the world,” says Julian Mellentin, director of New Nutrition Business. "It is growing even faster than energy drinks."

While bottled coconut water was once only found in boutique health food shops in the United States, it is increasingly seen on chain supermarket shelves throughout the country.

Coconut water seems like such a great hydration product for open water swimmers.

The very image of a coconut tree swaying on an idyllic shore with roots in the soft white sand and tropical waters lapping nearby seems like the perfect fit for open water swimmers. More than powdered drinks, synthetically produced hydration formulas, drinks with food coloring and preservatives, coconut water is truly a natural and (largely) organic product.

Maxim may be the hydration of choice for channel swimmers and other brands (from Cytomax to Gatorade) may be the preferred drink of triathletes and open water swimmers, but what benefits can coconut water bring to athletes?

The clear liquid is composed of chemicals including sugars, vitamins, minerals, electrolytes, enzymes, amino acids, cytokine, and phyto-hormones. The sugar, electrolytes, and minerals help to replenish hydration. Coconut water is also composed of many natural bioactive enzymes such as acid phosphatase, catalase, dehydrogenase, diastase, peroxidase, RNA-polymerases that help in the digestion and metabolism. Coconut water also contains a very good amount of electrolyte potassium. 100 ml of water has 250 mg of potassium and 105 mg of sodium.

Coconuts are grown in 80 countries from Brazil and Kenya to Philippines and Indonesia. Its water is exported in increasing volumes to markets, distributors and consumers around the world. With various brands being launched in the American market, swimmers have a wide variety of options to taste and test as the only hydration option used by endurance athletes that grows on trees.

Greater than is a sports drink powered by coconut water. Co-founded by Mark Sider, Greater than (Greater >) is exploding among American consumers at the same time it has discovered the community of open water swimming. "Greater > is a coconut water sports drink that was available to swimmers at the Big Shoulders event in Chicago. Greater Than is unique in that it offers different flavors in its coconut water hydration. It tastes great and the electrolytes are formulated to replenish exactly what your body needs when it is dehydrated."

Copyright © 2012 by Open Water Source

A Thank You Gift from WOWSA

WOWSA is celebrating the
1-Year Anniversary of the monthly Open Water Swimming Magazine
by giving you a free copy of the anniversary issue.

Open Water Swimming Magazine Anniversary Issue
File Size: 13MB


Download the file to your computer, and then right-click to extract the magazine which is inside the zip folder. The magazine is in PDF format.

CLICK HERE to download your free copy now.

Open Water Swimming Magazine

Open Water Swimming Magazine

The Open Water Swimming Magazine is the monthly magazine entirely focused on open water swimming heroes and heroines of every age, ability, and background. Published by the World Open Water Swimming Association, the Open Water Swimming Magazine is a free benefit to WOWSA members.

WOWSA Member Benefits include 12 issues of the Open Water Swimming Magazine, the annual 276-page Open Water Swimming Almanac, a free listing in Sponsor My Swim, outstanding product discounts from FINIS, an entry in Openwaterpedia and more...

The Other Shore

The Other Shore follows world record holder and legendary swimmer Diana Nyad as she comes out of a thirty-year retirement to re-attempt an elusive dream: swimming 103 miles non-stop from Cuba to Florida without the use of a shark cage. Her past and present collide in her obsession with a feat that nobody has ever accomplished. At the edge of The Devil’s Triangle, tropical storms, sharks, venomous jellyfish, and one of the strongest ocean currents in the world, all prove to be life-threatening realities. Timothy Wheeler’s documentary brings Diana Nyad’s extraordinary adventure to life as Diana sets out to prove that will and determination are all you need to make the unimaginable possible.

2014 Open Water Swimming Almanac

An Almanac for Open Water Swimming

An almanac is essentially a body of knowledge which is so complete that it enables people in different fields to make predictions about the future of their respective industries.

This, for example, was the purpose of the traditional farmers almanacs. It enabled farmers to determine as accurately as possible which crops to plant for the greatest harvests in a given year.

But the farmers almanac was just one example among many.
There are, of course, many different kinds of almanacs.

In fact, there is even one for open water swimming...

Preview the Open Water Swimming Almanac:

The trends are very clear.
The tide is rising for open water swimming.


Open Water Swimming Event Sanctioning

World Professional Marathon Swimming Federation

Open Water Race Calendar

Coaches Education Program