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Saturday, June 16, 2012
The Post-Olympic World Of Open Water Swimming
These two 10 km races will be broadcast to a global television audience. In many countries, the races will be simultaneously available for online viewing. Millions of people around the world will be exposed to the wonders, magic, allure, challenge and mystique of open water swimming.
Upon viewing the Olympians swim fast for 2 hours, passionately competing for 10 kilometers, some will ask why?
Others will ask why not?
Some will think it is a crazy sport. Too hard, too long, too outlandish.
Others will ask if not me, then who? If not now, when? If not here, where?
After the global broadcast on television and online, the Olympians and the spectacle of the 2-hour swim will inspire many. The sport will grow exponentially. Undoubtedly, ubiquitously and unquestionably. There will be more athletes, more events, more sponsors, more race series, more media exposure and more countries involved. Races like the Midmar Mile at 18,000 participants or the Great Swim series at over 20,000 participants will no longer be the exceptions. A vast majority of these races will be conducted outside the jurisdiction of the traditional governing bodies of pool swimming, simply because the sport is growing faster than the actions and decisions of the pool-oriented federations and associations. Races will be live streamed and the number of people online sharing stories, experiences, plans and dreams will continue to explode. The winning Olympians and elite athletes will be recruited and feted by large mass participation events, and prize money in non-FINA events will continue to increase.
As more and more people attempt 1 km swims or just swim in oceans and lakes for fitness or fun, the market will grow to over 10,000 open water events worldwide. Swimmers who become members of the Half Century Club, Triple Crown of Open Water Swimming, International Ice Swimming Association, and the Oceans Seven will increase and become beacons of inspiration. Solo swims and relays will become even more adventurous, longer and more difficult as swimmers seek new venues and new challenges.
The upward trajectory of the sport will continue to increase beyond the Serpentine on August 9th and 10th. It will continue to build steam as the Brazilians welcome the world to its 2016 Rio Olympics. Hundreds of thousands of people will crowd the shoreline of Copacabana Beach where the 2016 Olympic 10km Marathon Swim will be held. The unbridled enthusiasm of the Brazilian hosts will be infectious and provide yet another global boost of the sport.
London will be outstanding. It will be a seminal event with worldwide impact, but it is only a beginning.
Copyright © 2012 by Open Water Source
Open Water Swimming Magazine
Open Water Swimming MagazineThe Open Water Swimming Magazine is the monthly magazine entirely focused on open water swimming heroes and heroines of every age, ability, and background. Published by the World Open Water Swimming Association, the Open Water Swimming Magazine is a free benefit to WOWSA members.
WOWSA Member Benefits include 12 issues of the Open Water Swimming Magazine, the annual 276-page Open Water Swimming Almanac, a free listing in Sponsor My Swim, outstanding product discounts from FINIS, an entry in Openwaterpedia and more...
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2014 Open Water Swimming Almanac
An Almanac for Open Water SwimmingAn almanac is essentially a body of knowledge which is so complete that it enables people in different fields to make predictions about the future of their respective industries.
This, for example, was the purpose of the traditional farmers almanacs. It enabled farmers to determine as accurately as possible which crops to plant for the greatest harvests in a given year.
But the farmers almanac was just one example among many.
There are, of course, many different kinds of almanacs.
In fact, there is even one for open water swimming...
Preview the Open Water Swimming Almanac:
The trends are very clear.
The tide is rising for open water swimming.