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Sunday, December 13, 2009

Rei Do Mar Desafio - A Template For Success

There are an increasing number of open water races around the world that offer everything: interesting and challenging courses, live television coverage, exposure via archived online streaming, competitive elite fields, age-group and fitness swimmer heats, convenient hotel accommodations, 50-meter pools for pre-race training, comprehensive safety procedures and onshore entertainment.

The Great Swim Series in Great Britain, the Flowers Sea Swim in the Cayman Islands, the New Zealand Ocean Swim Series, the RCP Tiburon Mile in San Francisco, the Fiji Swims, the Midmar Mile and Ocean Racing Series in South Africa are world-class examples that set the standards for professionally run events.

But the bar continues to be raised for the good of the sport and its enthusiasts. One new addition to the highest echelon of open water swims is the first-time race, the King of the Sea Challenge (Rei Do Mar Desafio) on the Olympic 10K Marathon Swim course for the 2016 Rio Olympics.

A photo gallery of the King of the Sea Challenge below shows the scope of its planning and execution by race directors Pedro Rego Monteiro and Virgilio de Castilho.

A scenic location at Copacabana Beach in Rio de Janeiro. Even a strong downpour did not put a damper on the race or its festivities.

An easy-to-understand, highly visible, large race map.

A well-stocked VIP tent with a great view of the course.

A nutritious and plentiful buffet for the athletes for duration of their stay.

A separate and quiet ready room for the athletes and a pre-race and post-race massage.

Ubiquitous sponsor exposure throughout the venue.

Highly visible and impactful sponsor signage throughout the venue.

Numerous requests for pre- and post-race interviews by television reporters and media representatives.

Onshore and on-the-water cameras for live television coverage.

A pre-race press conference with explanation of the course, sport and athletes.

Athletes' anti-chaffing preparation with petroleum jelly applied via rubber gloves or tape.

Feeding and hydration needs set on individually numbered and separate tables.

Hydration and fueling needs for athletes.

A colorful and unique staggered start based on the results of a pre-race sprint.

A pre-race briefing and onshore start to specially scored music.

Athletes ran a short distance on beach in front of fans and TV cameras.

Extremely large (3-meter) turn buoys with sponsor's logos.

An onshore finish in front of boisterous fans.

Volunteers with different responsibilities and easy-to-identify colored t-shirts.

Post-race recovery area.

Uniquely designed awards.

Immediate cash prize distribution (via checks or US dollars).

Post-race spread for athletes and VIPs

Accreditation for various dignataries.

Escort to famous landmarks like the Cristo that towers above the city of Rio de Janeiro and a souvenir gift bag with local presents for the swimmers.

The bar has been raised and the future will only get better.

Copyright © 2009 by World Open Water Swimming Association

A Thank You Gift from WOWSA

WOWSA is celebrating the
1-Year Anniversary of the monthly Open Water Swimming Magazine
by giving you a free copy of the anniversary issue.

Open Water Swimming Magazine Anniversary Issue
File Size: 13MB


Download the file to your computer, and then right-click to extract the magazine which is inside the zip folder. The magazine is in PDF format.

CLICK HERE to download your free copy now.

Open Water Swimming Magazine

Open Water Swimming Magazine

The Open Water Swimming Magazine is the monthly magazine entirely focused on open water swimming heroes and heroines of every age, ability, and background. Published by the World Open Water Swimming Association, the Open Water Swimming Magazine is a free benefit to WOWSA members.

WOWSA Member Benefits include 12 issues of the Open Water Swimming Magazine, the annual 276-page Open Water Swimming Almanac, a free listing in Sponsor My Swim, outstanding product discounts from FINIS, an entry in Openwaterpedia and more...

The Other Shore

The Other Shore follows world record holder and legendary swimmer Diana Nyad as she comes out of a thirty-year retirement to re-attempt an elusive dream: swimming 103 miles non-stop from Cuba to Florida without the use of a shark cage. Her past and present collide in her obsession with a feat that nobody has ever accomplished. At the edge of The Devil’s Triangle, tropical storms, sharks, venomous jellyfish, and one of the strongest ocean currents in the world, all prove to be life-threatening realities. Timothy Wheeler’s documentary brings Diana Nyad’s extraordinary adventure to life as Diana sets out to prove that will and determination are all you need to make the unimaginable possible.

2014 Open Water Swimming Almanac

An Almanac for Open Water Swimming

An almanac is essentially a body of knowledge which is so complete that it enables people in different fields to make predictions about the future of their respective industries.

This, for example, was the purpose of the traditional farmers almanacs. It enabled farmers to determine as accurately as possible which crops to plant for the greatest harvests in a given year.

But the farmers almanac was just one example among many.
There are, of course, many different kinds of almanacs.

In fact, there is even one for open water swimming...

Preview the Open Water Swimming Almanac:

The trends are very clear.
The tide is rising for open water swimming.


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